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2021 Subscription Churn Benchmarks

We crunched data from 30k SaaS & subscription companies to show how churn & cancellation rates are trending.

In this annual report, we cover:

• Churn by price point, vertical, region
• Payment failures by location and seasonality
• Impact of salvage offers, upgrades, reactivations
• 57 other data slices across B2B and Consumer


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2021 Churn Benchmarks Report