What Is Order-To-Cash Process + How to Optimize Your O2C Cycle

The growth of your business depends heavily on various factors, among them customer
By ProfitWell

Guide to creating useful product reports

At the core of every company are the products. If they stand out from competitors' products and
By ProfitWell

What is Service Revenue? Is It An Asset or Liability & How to Calculate It

Service revenue is an important metric for any business. You need to know how much service
By ProfitWell

Ultimate Guide to Product Metrics & Why They Matter for Your Business

Analyzing your company's product metrics is key when it comes to evaluating whether you are on
By ProfitWell

How to write a brand positioning statement that fosters retention

Positioning your brand is the key to loyalty that drives customer retention. To give your team a
By ProfitWell

Turnover vs revenue: Key differences & why you need to know them

In business, many people use the terms turnover and revenue interchangeably to refer to the same
By ProfitWell

An Introduction to Product Segmentation Strategy: Definition & Examples

Not all customers are the same. This is, after all, the reason your marketing department
By ProfitWell

Understanding & Improving Product Adoption with Strong Analytics

Product adoption is the key to customer retention and brand loyalty. Customers who find immense
By ProfitWell

What is Revenue Sharing: How to Structure an Agreement & Accurately Track Revenue

Revenue sharing takes several forms, although each iteration involves an agreement between
By ProfitWell

How To Track User Engagement [+Strategies To Reduce Chu

Many SaaS business owners know that you need to track information regarding churn and
By ProfitWell
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