What’s the Difference Between Revenue and Income?

It's tempting to think that the relationship between revenue and income is a pretty simple one—
By Patrick Campbell

Discount Rate Formula: Calculating Discount Rate [WACC/APV]

Let’s say you’re the CEO of WellProfit, a growing, Boise-based SaaS company that’s bound for the
By Patrick Campbell

What is the Dunning Process and 5 Best Practices for Your Next Dunning Campaign

The term “dunning” sounds less than inviting (potentially why it's an overlooked process for
By Patrick Campbell

Top 25 subscription billing platforms & how to find the right fit

The reason that so many SaaS companies struggle to accurately calculate core metrics like MRR
By Patrick Campbell

Basic Emails Can Save 30% of Your Annual Customers

The California DMV is outsmarting most subscription companies...
By Patrick Campbell

What's Your Cancel Experience?

By Jordan T. McBride

What is Net Promoter Score? Optimizing Your NPS and Building Customer Loyalty

What is a net promoter score? A net promoter score (NPS) is a metric companies can use to
By Patrick Campbell

What is ARPU? Calculate & Optimize Average Revenue Per User

Getting to know your customer is what separates the losers from the winners in the SaaS world.
By Jordan T. McBride

Customer Acquisition VS. Retention: Where are Your Dollars Best Spent?

Customer acquisition vs. customer retention—which one is better? That's actually a misleading
By Patrick Campbell

SaaS vs. PaaS vs. IaaS: The Key Differences and Benefits For Your Business

With cloud computing gradually becoming a norm, businesses are slowly phasing out on-premise
By Patrick Campbell
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